At the dawn of video games, in the midst of arcades and their sound effects, the only language used was English. Children, teenagers and adults across the world learned to play Pac-Man, Donkey Kong, Street Fighter and Arkanoid by relying on their instincts for the commands and associating “INSERT COIN” with the excitement of a new game.
The video game industry exploded exponentially over the years, with more complicated titles in terms of plot, dialogue, graphics and playability. Today, if entertainment products were not translated, an enormous segment of the market would be excluded from the chance to enjoy its favourite games. Imagine playing an open-world fantasy RPG with a complicated plot and dialogue, where every detail is important for character development, with no translation. Fumbling through a game, totally in the dark, would be no fun at all.
The gaming experience has become more and more immersive as the world of video games evolves towards new platforms, virtual reality and even the multiverse. Here is where translation becomes the means to transport gamers into a different world and experience the full excitement of the game.