{"id":5101,"date":"2023-01-12T15:41:54","date_gmt":"2023-01-12T14:41:54","guid":{"rendered":"https:\/\/www.cmt-translations.com\/services-pour-la-traduction\/types-de-traduction\/transcreation-et-traduction-de-textes-creatifs\/"},"modified":"2023-01-12T15:42:03","modified_gmt":"2023-01-12T14:42:03","slug":"transcreation-et-traduction-de-textes-creatifs","status":"publish","type":"page","link":"https:\/\/www.cmt-translations.com\/fr\/services\/services-pour-la-traduction\/types-de-traduction\/transcreation-et-traduction-de-textes-creatifs\/","title":{"rendered":"Transcr\u00e9ation et traduction de textes cr\u00e9atifs"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:250px;--awb-padding-right:15%;--awb-padding-bottom:115px;--awb-padding-left:15%;--awb-padding-top-small:300px;--awb-padding-right-small:10%;--awb-padding-bottom-small:150px;--awb-padding-left-small:10%;--awb-margin-top:-10%;--awb-margin-top-medium:-200px;--awb-margin-top-small:-250px;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.64) 0%,rgba(22,22,22,0.01) 100%),url(https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_COVER-3.jpg);;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-preload-img=\"https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_COVER-3.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:60px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-margin-top:100px;--awb-margin-right:100px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:70px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Quicksand&quot;;font-style:normal;font-weight:400;margin:0;text-transform:uppercase;font-size:1em;--fontSize:70;line-height:var(--awb-typography1-line-height);\">Transcr\u00e9ation et traduction de textes cr\u00e9atifs<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:15%;--awb-padding-bottom:5px;--awb-padding-left:15%;--awb-margin-top:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:22px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-color:#f2f2f2;--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:1px;--awb-border-left:0px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.36%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-spacing-right-medium:3.36%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-top:-5px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/www.cmt-translations.com\/fr\/\">Home<\/a><\/span><\/span><\/nav><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:107px;--awb-padding-right:15%;--awb-padding-bottom:45px;--awb-padding-left:15%;--awb-margin-top:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.36%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-spacing-right-medium:3.36%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>En marketing, les mots ont un grand poids. Cr\u00e9er un<b> texte de marketing<\/b> ou un <b>contenu cr\u00e9atif<\/b> qui convertit est un travail minutieux et artisanal. Le choix des mots \u00e0 utiliser, leur placement et leur interaction d\u00e9terminent le succ\u00e8s ou l\u2019\u00e9chec d\u2019un slogan, d\u2019une page de renvoi, d\u2019un appel \u00e0 l\u2019action ou d\u2019une d\u00e9claration de mission. De m\u00eame, le <b><i>storytelling<\/i> <\/b>est le fil d\u2019Ariane qui conduit le <b><i>prospect <\/i><\/b>au c\u0153ur du produit, du service ou de l\u2019entreprise elle-m\u00eame. Dans la traduction de ce type de contenu, il n\u2019est pas possible de perdre certains des \u00e9l\u00e9ments fondamentaux qui font la force d\u2019un texte, ni de conserver toutes les caract\u00e9ristiques adapt\u00e9es \u00e0 la culture ou au public cible auquel il \u00e9tait destin\u00e9 \u00e0 l\u2019origine, car le r\u00e9sultat pourrait \u00eatre un hybride qui ne fonctionne pas ensuite sur le nouveau march\u00e9. Une simple traduction n\u2019est donc pas suffisante, c\u2019est pourquoi CMT propose \u00e9galement des services de <b>transcr\u00e9ation<\/b>.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:0px;\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0%;--awb-padding-right:15%;--awb-padding-bottom:0px;--awb-padding-left:15%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:left;--awb-max-width:500px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none fusion-animated\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1646\" height=\"1920\" title=\"TRANSCREATION_TESTO_IMM 2\" src=\"https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-2.jpg\" alt class=\"img-responsive wp-image-3667\" srcset=\"https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-2-200x233.jpg 200w, https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-2-400x467.jpg 400w, https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-2-600x700.jpg 600w, https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-2-800x933.jpg 800w, https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-2-1200x1400.jpg 1200w, https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-2.jpg 1646w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:32px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;font-size:1em;--fontSize:32;line-height:var(--awb-typography1-line-height);\">La transcr\u00e9ation\u00a0: rien ne se perd, rien ne se cr\u00e9e: tout se transforme<\/h2><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:20px;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:4px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>La<b> traduction d\u2019un texte cr\u00e9atif \u00e0 des fins de marketing <\/b> ne peut pas \u00eatre trait\u00e9e comme une traduction \u00ab\u00a0normale\u00a0\u00bb, car plusieurs facteurs doivent \u00eatre pris en compte\u00a0:<\/p>\n<ul>\n<li>le public vis\u00e9 par le texte<\/li>\n<li>l\u2019objectif par rapport \u00e0 la cible<\/li>\n<li>l\u2019intention de l\u2019auteur<\/li>\n<li>le ton de voix \u00e0 utiliser<\/li>\n<li>l\u2019interaction entre les mots, le style et la musicalit\u00e9<\/li>\n<li>les \u00e9ventuelles r\u00e9f\u00e9rences culturelles \u00e0 conserver ou \u00e0 transposer<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0%;--awb-padding-right:15%;--awb-padding-bottom:4%;--awb-padding-left:15%;--awb-margin-top:94px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-margin-top:-30px;\"><p>Avec la <b>transcr\u00e9ation<\/b>, les textes ne sont pas seulement traduits d\u2019une langue \u00e0 une autre, mais <b>transpos\u00e9s d\u2019une culture \u00e0 une autre<\/b>, en tenant compte de tous les facteurs qui d\u00e9terminent le succ\u00e8s de la <b>communication avec le groupe cible identifi\u00e9<\/b>. Un slogan musical dans une langue et qui fait un clin d\u2019\u0153il \u00e0 un \u00e9l\u00e9ment de la culture locale ne fonctionnera pas de la m\u00eame mani\u00e8re sur un autre march\u00e9 si l\u2019on conserve les m\u00eames r\u00e9f\u00e9rences et la m\u00eame structure. La transcr\u00e9ation est <b>\u00e0 la fois une traduction et une cr\u00e9ation de texte<\/b> et doit \u00eatre confi\u00e9e \u00e0 un artisan des mots, c\u2019est-\u00e0-dire un <b>traducteur sp\u00e9cialis\u00e9<\/b> ayant une<b> formation en marketing <\/b>et la <b>cr\u00e9ativit\u00e9 <\/b>n\u00e9cessaire pour adapter le texte au nouveau march\u00e9. La <b>transcr\u00e9ation est la transformation, la transmutation, la transposition,<\/b> la m\u00e9tamorphose cam\u00e9l\u00e9on des mots qui s\u2019adaptent \u00e0 leur nouvelle destination.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:transparent;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:12%;--awb-padding-bottom:45px;--awb-padding-left:14%;--awb-background-image:radial-gradient(circle at left top, #000000 0%,#0a2230 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1920px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-top:5px;--awb-padding-left:2%;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-color:#ffffff;--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0.02 * calc( 100% - 0px ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:calc( 0.02 * calc( 100% - 0px ) );--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\">La transcr\u00e9ation avec CMT<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:117px;--awb-padding-right:15%;--awb-padding-bottom:134px;--awb-padding-left:15%;--awb-margin-top:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.72%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-spacing-right-medium:6.72%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Comme une sculpture Lego, la transcr\u00e9ation n\u00e9cessite une base stable et un certain nombre de briques habilement dispos\u00e9es\u00a0: un <b>briefing d\u00e9taill\u00e9<\/b> avec le client pour discuter du texte, du style et du public cible est essentiel pour le succ\u00e8s d\u2019un projet de transcr\u00e9ation, tout comme le <b>choix du traducteur<\/b> id\u00e9al pour la mission et la <b>communication entre le client et le chef de projet<\/b> pour une compr\u00e9hension maximale des exigences au cours du d\u00e9veloppement du projet. Tout cela, avec le soin sur mesure que CMT r\u00e9serve toujours \u00e0 ses clients. Briefing, brainstorming, dialogue, cr\u00e9ativit\u00e9, id\u00e9es innovantes\u00a0: ce n\u2019est qu\u2019avec les bonnes briques qu\u2019un projet de transcr\u00e9ation peut \u00eatre assembl\u00e9 en fonction des besoins du client.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:0px;\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-image:url(&#039;https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-1-e-3.jpg&#039;);--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:5.952%;--awb-width-medium:50%;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:5.952%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/TRANSCREATION_TESTO_IMM-1-e-3.jpg\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:450px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"left\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.7\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/Home_diventa-nostro-cliente_-1.jpg\" data-bg-repeat=\"false\" data-bg-color=\"rgba(0,0,0,0.54)\" data-blend-mode=\"multiply\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container fusion-parallax-left nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-blend-mode:multiply;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:transparent;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:12%;--awb-padding-bottom:45px;--awb-padding-left:15%;--awb-margin-top:30px;--awb-background-color:rgba(0,0,0,0.54);--awb-background-image:url(&quot;https:\/\/www.cmt-translations.com\/wp-content\/uploads\/2022\/10\/Home_diventa-nostro-cliente_-1.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1920px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-top:22px;--awb-padding-left:2%;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-color:#ffffff;--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0.04 * calc( 100% - 0px ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-spacing-right-medium:calc( 0.04 * calc( 100% - 0px ) );--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;font-size:1em;--fontSize:30;line-height:100;\"><h2 style=\"color: #ffffff;\">DEVENEZ NOTRE CLIENT<\/h2><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-top:49px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-color:#ffffff;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0.04 * calc( 100% - 0px ) );--awb-width-medium:50%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:calc( 0.04 * calc( 100% - 0px ) );--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:right;\"><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#881818;--button_border_color:#881818;--button_accent_hover_color:#881818;--button_border_hover_color:#881818;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:#ffffff;--button_gradient_bottom_color_hover:#ffffff;--button_text_transform:uppercase;--button_typography-font-family:&quot;Quicksand&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_self\" href=\"mailto:sales@cmt-translations.com\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">DEMANDEZ UN DEVIS<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":5011,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5101","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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